One thing we love is a good brand collaboration. It opens up new creative possibilities, adds emotional depth, and helps both brands reach new audiences. It’s also a strong way to stay culturally relevant. But it’s incredibly easy to get wrong.

In this episode, we talk to Una Umule from SEB Latvia and Patriks Kirkils from Bourzma about what it takes to build long-term, meaningful brand partnerships. More than once in this episode, we compare brand collabs to love stories.

Find out how a bank and a sustainable fashion community teamed up to educate their audiences about financial literacy, small business challenges, and conscious clothing design.