Latvian startup neobank Zelf is building a platform on top of existing tech giant products - WhatsApp, Messenger, Viber. Are they not afraid of being shut down by those platforms someday? They are not! The Zelf founder and CEO Elliot Goykhman explain how his startup is helping those platforms to earn more. And neobanks have a bright future because they are able to offer innovations. Elliot says that relationships between traditional banks and innovations can be described as relationships between deer and headlight - deers freeze when they see a headlight. The same happens with banks when they meet innovations.

Also, check out the Baltic Startup ecosystem update. Companies included - both new unicorn companies Zego and ID.me as well as startups Skeleton Technologies and Scoro from Estonia 🇪🇪, Affise and CGTrader from Lithuania 🇱🇹 as well as Jeff App and Zelf from Latvia 🇱🇻.

#startinlatvia #startinlv #LTStartups #Estonianmafia #balticstartupmafia