Brands Forgot About Gaming. Big Mistake

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Band of Insiders

Funs Jacobs

14 episodes

2 days ago

Band of Insiders is your edge in a fast-moving world. I share Features and Builder Interviews on AI, blockchain, gaming, digital identity, and culture. Clear explanations. Practical steps. Why trust me: 10+ years across advertising, music, sports, and gaming (ex: .Monks). Built in Amsterdam, Los Angeles, Toronto, Bali, and Lisbon. I help brands and teams turn new tech into results. Join the WhatsApp community and subscribe to the newsletter for daily signals and weekly deep dives. Speaking and consulting: funs@hey.com

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Brands Forgot About Gaming. Big Mistake | Feature 48

Band of Insiders

20 minutes 18 seconds

1 week ago

Brands Forgot About Gaming. Big Mistake | Feature 48

The State of Gaming in 2025: A Deep Dive into the Biggest Cultural Platform

In this episode of the Band of Insiders podcast, host Funs Jacobs explores the immense growth and cultural impact of the gaming industry in 2025. While AI dominates headlines, gaming quietly remains a major force, with nearly half the global population identifying as gamers. Funs delves into key statistics, player demographics, significant cultural moments, and the integration of AI in gaming. He emphasizes the importance for brands to engage with gaming not just as a marketing strategy but as a means to foster deep, interactive customer relationships. Jacobs also touches on major industry milestones, including record-breaking player counts and unprecedented mergers and acquisitions.

00:00 Introduction and Overview

01:00 The Evolution of Gaming

05:51 The Numbers: Gaming's Massive Growth

09:46 The Players: Who's Really Gaming?

11:56 Cultural Impact: Gaming in Pop Culture

14:17 Gaming and AI: The Future is Here

16:52 Brands and Gaming: A New Frontier

18:23 Conclusion and Final Thoughts

About Band of Insiders

Band of Insiders is a future forward platform and community for curious marketers, brand leaders, and founders who want to stay ahead of the curve. We explore the cultural and technological shifts shaping business—from AI to blockchain, gaming to Gen Z behavior—and what they really mean for you.

Hosted by Funs Jacobs: Dutch innovation strategist with 10+ years of experience in advertising, music, sports, and tech. Now based in Bali, Funs helps brands around the world spot what’s next and act on it, fast.

Subscribe to the newsletter for weekly deep dives and rapid signals: www.funsjacobs.com

Join the WhatsApp community for real-time drops and discussion.

Connect on LinkedIn: ⁠www.linkedin.com/in/funsj⁠

Connect on Instagram: @funs.eth or @band.of.insiders

Email: funs@hey.com