Michael Krajicek, founder and CEO of Atreyu Running Company, shares his insights on achieving extraordinary results in business and life. He discusses the values of curiosity, simplicity, and hard work that shape his approach to business. Michael also talks about the inception of Atreyu and the importance of community engagement in the Austin running community. He emphasizes the significance of having a mentor, making mistakes, and the power of sobriety in personal and professional growth.

Honor simplicity
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