Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs.
At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry.
In depth interviews and panel discussions, combined with RFIs global customer data lake will ask:
· What are evolving needs of customers and what are the key trends?
· What are the next innovations that will meet these?
· Which players are responding to new and emerging customer needs and what propositions are working?
· Are new and upcoming regulations going to impact the market and how?
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Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs.
At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry.
In depth interviews and panel discussions, combined with RFIs global customer data lake will ask:
· What are evolving needs of customers and what are the key trends?
· What are the next innovations that will meet these?
· Which players are responding to new and emerging customer needs and what propositions are working?
· Are new and upcoming regulations going to impact the market and how?
Banking Uncovered Episode 12. Jim Marous: Futureproofing finance part 2 – Customer engagement, branding and next-level innovation in banking
Banking Uncovered Podcast
42 minutes 59 seconds
1 year ago
Banking Uncovered Episode 12. Jim Marous: Futureproofing finance part 2 – Customer engagement, branding and next-level innovation in banking
Customer engagement in banking is shifting from passive loyalty to active engagement, driven by innovation and increasing customer expectations. Today’s customers want banks that understand their unique needs, offer quick and simple account setups, and provide a personalised experience.
But what is the difference between a fabulous relationship and being intrusive?
Banking Uncovered host Chloe James, speaks to Jim Marous, a top 5 retail banking influencer, global speaker, podcast host and co-publisher at The Financial Brand about the evolving landscape of customer experience (CX) and engagement in financial services. They explore how banks must prioritise personalisation beyond broad segmentation and embrace partnerships with fintech’s to offer streamlined, intuitive experiences that build trust and loyalty.
They discuss how traditional banks and fintechs should take advantage of the data they have on their customers, what’s next for innovation in banking, and much more.
In the second of two podcasts, Jim and Chloe dive into the challenges financial institutions face with the rising pressure to embrace personalised, customer-driven experiences in a tech-driven world.
Topics discussed include:
What customer engagement means today and how to excel
The importance of personalised engagement and how customers expect banks to understand their unique goals, preferences and financial patterns
The huge and under-utilised value that data and customer insight bring
What financial institutions can learn from GPS systems, Amazon Prime and Disney
The next level of innovation in banking and how to deliver meaningful innovation
The imperative for convenience and speed
Banking Uncovered Podcast
Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs.
At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry.
In depth interviews and panel discussions, combined with RFIs global customer data lake will ask:
· What are evolving needs of customers and what are the key trends?
· What are the next innovations that will meet these?
· Which players are responding to new and emerging customer needs and what propositions are working?
· Are new and upcoming regulations going to impact the market and how?
