Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs.
At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry.
In depth interviews and panel discussions, combined with RFIs global customer data lake will ask:
· What are evolving needs of customers and what are the key trends?
· What are the next innovations that will meet these?
· Which players are responding to new and emerging customer needs and what propositions are working?
· Are new and upcoming regulations going to impact the market and how?
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Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs.
At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry.
In depth interviews and panel discussions, combined with RFIs global customer data lake will ask:
· What are evolving needs of customers and what are the key trends?
· What are the next innovations that will meet these?
· Which players are responding to new and emerging customer needs and what propositions are working?
· Are new and upcoming regulations going to impact the market and how?
Banking Uncovered Episode 23: The latest trends in digital UX for banking apps and what the future holds
Banking Uncovered Podcast
38 minutes
1 week ago
Banking Uncovered Episode 23: The latest trends in digital UX for banking apps and what the future holds
2025 marks a pivotal shift in consumer behaviour in financial services -the year mobile banking overtook online banking as the primary way customers interact with their finances. For many, the app is the bank. As customer expectations rise, financial institutions are competing to deliver seamless, secure and personalised digital experiences that both satisfy customers and drive return on investment.
In this episode of Banking Uncovered, host Charles Green speaks with Mark Donohue, founder of iSky Research, now Managing Director of iSky at RFI Global, following its acquisition. Together, they explore how banks around the world are evolving their app design and functionality, what defines best practice in user experience, and where the next wave of digital innovation will come from.
Looking to 2026, Mark gives his predictions on what he thinks will shape the mobile banking landscape.
Topics discussed include:
The global shift towards mobile banking as the primary channel for everyday transactions
How traditional banks are closing the digital experience gap with neobanks through improved self-service and design
The growing importance of simplicity and intuitive money management tools in mobile banking apps
The role of customisation and personalisation in enhancing user experience
How AI and data readiness are enabling more contextual, conversational banking experiences
The increasing importance of trust and security for customers and how banks are responding to this need
The balance between frictionless customer journeys and robust fraud protection
Digital banking challenges and opportunities for small businesses, including virtual cards and spending controls
The potential of AI to reduce the cost to serve while deepening customer engagement through data-driven insights
Why banks must differentiate their digital offering to stand out in a crowded marketplace
Banking Uncovered Podcast
Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs.
At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry.
In depth interviews and panel discussions, combined with RFIs global customer data lake will ask:
· What are evolving needs of customers and what are the key trends?
· What are the next innovations that will meet these?
· Which players are responding to new and emerging customer needs and what propositions are working?
· Are new and upcoming regulations going to impact the market and how?
