Striking a balance between creativity and appealing to customers is often a tenuous one for marketing teams. Add in the massive competition for traffic and sales, and you might find a brand or two swinging for the fences only to end up striking out spectacularly. There’s also the fact that brands are constantly looking for new ways to stand out and achieve goals. As customers, we often praise brands taking daring approaches. We’re more apt to see brands making waves than observing the status quo.