Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue. In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline. From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look like when you use it for more than (bad) content creation. You’ll hear: How AI helps small teams...
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Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue. In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline. From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look like when you use it for more than (bad) content creation. You’ll hear: How AI helps small teams...
Billy Cina talks to Dani Peterman about CREATIVITY in the workplace
Banter with Billy
14 minutes
4 months ago
Billy Cina talks to Dani Peterman about CREATIVITY in the workplace
Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas across the board. In this episode of candid chats with other B2B marketers, Dani Peterman from Appsflyer joins Billy Cina to explore how to unlock creativity within your team, regardless of their job title or experience. We dig into questions like: How can you cultivate creativity across your entir...
Banter with Billy
Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue. In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline. From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look like when you use it for more than (bad) content creation. You’ll hear: How AI helps small teams...
