This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a str...
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This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a str...
How to do brand awareness on a budget? Marketing Envy's Billy Cina talks to Shiri Katalan
Banter with Billy
14 minutes
6 months ago
How to do brand awareness on a budget? Marketing Envy's Billy Cina talks to Shiri Katalan
There's A LOT of talk around brand right now, but it's for good reason, because... No one will click on your demo ads if they don’t know your brand. No one will give you their email address just to view an ebook. And no one will remember your brand without strong brand awareness. 👉 This means that all campaigns, leadgen or not, will need to include more brand awareness. But what if you don't have a budget for brand awareness like Nike or monday.com? Then Shiri Katalan from Global Dots‬ ...
Banter with Billy
This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a str...
