This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a str...
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This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a str...
Yoel Knoll from Cybord join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault of generative AI, or something deeper? We dive into: ✅ How over-reliance on AI risks diluting marketing skills. ✅ The long-standing issue of generic, uninspired content. ✅ Why marketers struggle to connect with ICPs and influence risk-averse CEOs. ✅ How to reclaim creativity, push back on sameness...
Banter with Billy
This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a str...
