Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!
All content for Bare Knuckles and Brass Tacks is the property of BKBT Productions and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!
Re-thinking How AI Can Actually Drive Business Value
Bare Knuckles and Brass Tacks
36 minutes
1 week ago
Re-thinking How AI Can Actually Drive Business Value
Eric Pilkington joins the show to cut through the noise around artificial intelligence and deliver some hard truths about what's actually working—and what's just expensive theater.
AI isn't new; it's been around for 70+ years. The current generative AI boom is democratization, not innovation—and 95% of AI projects are still failing.
Startups with no product, no customers, and no revenue raising $30-100 million. Companies are getting massive funding without a single dollar of revenue.
The real AI leaders aren't the loudest voices on conference stages. They're the ones quietly embedding AI into workflows, building better products, and closing the gap between pilots and actual impact.
Most companies chase cost savings instead of using AI to drive top-line growth. You can't cut your way to growth. Real business transformation comes from understanding the actual problems you're solving, not from chasing the newest shiny object. The superheroes of AI aren't prognosticating on stages—they're in garages and labs building things that'll matter five years from now.
Mentioned:
MIT Study on failure of AI pilots in business [https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf]
Bare Knuckles and Brass Tacks
Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!
