What does it take to completely rewrite your story?
For Pat Wulf, the answer was courage, belief, and a decision to run uphill.
In this week’s episode of Baskets of Knowledge, we sit down with Pat, the founder and owner of Wulf Security, a thriving, nationwide security company, to unpack his remarkable transformation from working long shifts in a factory to building a business that has employed over 100 people over the last 10 years with and creates opportunities for Pacific communities.
Pat’s story begins in Samoa and continues in Auckland, where, like many Pacific families, the expectation was simple: get a job, help pay the rent, and survive.
For years, that was his life. A single dad living with his uncle, clocking in and out of factory work, just trying to make ends meet.
But everything changed when two pivotal moments collided:
- The responsibility of being a role model to his two young sons
- Meeting Andrea, the woman who saw potential in him before he saw it himself
With her encouragement, Pat stopped doubting himself. He swapped self-limiting beliefs for bold action, starting his own security company while still working factory shifts. During the day, he wore steel-cap boots. At night, a suit and tie, pitching to clients and building the dream.
Fast forward nearly 10 years, and Wulf Security has become one of the most recognised names in the industry, known not just for its pink uniforms (a deliberate choice to de-escalate situations and challenge stereotypes), but for creating meaningful employment for Pacific people and changing lives along the way.
Pat’s journey is proof that where you start doesn’t define where you’ll end up.
It’s a reminder that success isn’t about luck, it’s about creating your own luck through action, awareness, and courage.
Key Lessons from Pat’s Story:
Mindset is everything: Breaking generational cycles starts with believing there’s more to life than “just getting a job.”
One person’s belief can change everything: Sometimes, all it takes is one person to see your potential when you can’t see it yourself.
Action beats perfection: You don’t need a business degree to start, you just need to take the first step.
Give back as you grow: True success is about lifting others with you.
Be different on purpose: From pink uniforms to focusing on hiring more women, Pat proves that running uphill creates meaningful impact.
This episode isn’t just about business, it’s about hope, resilience, and rewriting the narrative.
Whether you’re an aspiring entrepreneur, a student, or someone stuck in a job you hate, Pat’s story will remind you that you’re one decision away from a completely different life.