Most men don’t fail because their goals are too big — they fail because their identity is too small.In this Battle Ready Series episode, Coach Rob breaks down the one shift that changes everything:Stop trying to “change your life” and start changing who you believe you are.You’ll learn:Why motivation never sticksHow your identity sabotages your habitsThe 3-step identity shift framework Coach Rob uses in Operation RelentlessHow to build discipline through identity-based actionThe hidden psychological reason you keep falling offThe mindset shift that separates men who transform from men who quitPlus — Coach Rob shares the exact exercise that helped him rebuild his own life after depression, injury, and losing his sense of purpose.🔥 FREE DOWNLOAD: Grab your BattleFitted Blueprint Journal to track your new identity, break autopilot, and build real discipline.👉 battleharder.com/LOCKEDINIf you’re ready to become the man who follows through, this episode is the blueprint.