Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid changes to adapting to new technologies and work environments, this discussion offers insights into how young professionals can thrive. We explore strategies for achieving work-life balance, the importance of continuous learning, and the role of AI as a tool...
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Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid changes to adapting to new technologies and work environments, this discussion offers insights into how young professionals can thrive. We explore strategies for achieving work-life balance, the importance of continuous learning, and the role of AI as a tool...
Global to Local: The case for localization with Geri Sancho of LinkedIn
BBNmixtape
33 minutes
1 year ago
Global to Local: The case for localization with Geri Sancho of LinkedIn
On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while being relevant to local consumers. During the podcast Geri hits on adapting global marketing strategies to meet local market needs, including cultural, social, and regulatory differences. She also discusses how companies often struggle with effectiv...
BBNmixtape
Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid changes to adapting to new technologies and work environments, this discussion offers insights into how young professionals can thrive. We explore strategies for achieving work-life balance, the importance of continuous learning, and the role of AI as a tool...
