As 2025 wraps up, Dave Charest and Kelsi Carter take a look back at the biggest lessons from a year’s worth of Be A Marketer conversations.
From Neil Patel’s timeless marketing fundamentals to Christina Tosi’s community building and the Savannah Bananas’ fans-first approach, this episode revisits the key themes that defined 2025, and what every small business can carry forward into the new year.
Dave and Kelsi reflect on what it means to stay curious, keep experimenting, and keep showing up for your audience. Plus, a special announcement about what’s next for the show in 2026.
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Meet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact
🚀 What Dave does: He is the Director of Small Business Success at Constant Contact. He helps small business owners make sense of online marketing and hosts the Be A Marketer podcast.
💡 Key quote: “Storytelling, of course, plays a big role here. Sharing your experience — the things that you’ve done and the things that you’ve helped your customers do, that’s how you bring those things to life. Because AI doesn’t have those stories, and those are how you connect with people.”
👋 Where to find him: LinkedIn
📝 What Kelsi does: Kelsi is the Brand Production Coordinator at Constant Contact and produces the Be a Marketer podcast. She also writes the Be a Marketer newsletter for Constant Contact's LinkedIn page.
💡 Key quotes: “A lot of people don’t really like being marketed to. But if you’re providing them with some valuable content or something educational, they’re more likely to gravitate towards you.”
👋 Where to find her: LinkedIn
👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram | YouTube