This episode with Kenny Dusseault cuts through the bullshit.

We talk about why athletes really fail — and it’s almost never physical.

It’s ego. Identity. Poor decision-making. And refusing to think past the next fight.

Kenny breaks down the reality of injuries in combat sports, when training through pain is necessary, and when it’s career-ending stupidity. We unpack the TJ Dillashaw situation, the lie of “just push through it,” and why smart athletes know when to protect the long game.

We also get into conditioning that actually works, why most strength programs are built for Instagram instead of performance, and how athletes should be thinking about money, branding, and life after competition before their body forces the issue.

From Sean O’Malley’s business intelligence to Jake Paul’s marketing machine, this conversation exposes why leverage beats hope — every time.

This isn’t motivation.

It’s perspective, accountability, and truth.

If you’re an athlete, coach, or someone trying to build something that lasts — you’ll feel this one.

Timetsmaps:

00:00 – 00:40 Intro

00:50 – Why He Wanted to Become a Coach
06:40 – Sports Psychology: Why Athletes Really Fail
10:10 – How He Got Into Strength & Conditioning
14:10 – His Thoughts on Business Coaches
20:10 – Getting Started on Social Media
23:40 – How to Develop a Real Gas Tank
31:40 – Can Athletes Learn Their Limitations?
32:10 – Dealing With Injuries in Combat Sports
33:40 – Why You Must Train Through Injuries
38:40 – TJ Dillashaw Injury Breakdown
41:40 – The “Plan B” Every Fighter Needs
42:40 – Why Sean O’Malley Is the Smartest UFC Fighter (Reel)
45:40 – Thoughts on Jake Paul’s Marketing
54:40 – Why People Want to Work With Kenny
1:04:10 – How to Build Hip Strength
1:20:40 – What “Being Wealthy” Really Means
1:25:40 – His Legacy Philosophy