90% Never Get Past "Competent" - Jim Cathcart's 7 Levels to Be Known as the Best in Your Field

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Be Known Online Podcast - Scale Your Coaching Business with Systems, Marketing & Ops

Be Known, LLC

41 episodes

2 days ago

Coaching & course business podcast for coaches, course creators & experts who want systems to scale from 6-figures to 7+ figures. Every week we pull back the curtain on proven & repeatable marketing, sales, and operational systems. All the funnels, pricing, client journeys, team, KPIs, and tech - so you can grow revenue without working more hours. Interviews with operators, case studies, and step-by-step playbooks. New episodes: practical takeaways, transcripts, and show notes at beknownonline.com.

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90% Never Get Past "Competent" - Jim Cathcart's 7 Levels to Be Known as the Best in Your Field

Be Known Online Podcast - Scale Your Coaching Business with Systems, Marketing & Ops

1 hour 48 seconds

1 month ago

90% Never Get Past "Competent" - Jim Cathcart's 7 Levels to Be Known as the Best in Your Field

Ever feel stuck jogging through career oatmeal while others seem to effortlessly rise to the top? There's a reason 90% of experts never advance beyond "competent" - and it has nothing to do with talent.

In this episode, I sit down with Jim Cathcart, a 27-book author, Golden Gavel winner, and mentor to professional experts worldwide. Jim breaks down his 7 levels of expertise framework and reveals exactly what separates legendary professionals from those who stay average forever.

You'll discover:

◆ The 7 levels of expertise from incompetent to legendary status (and where you probably sit right now)

◆ Why "normal processes lead to normality" and what you must do differently to stand out

◆ The difference between being an expert and a "professional expert" who builds a career around themselves as the product

◆ Jim's 3-step formula that separates achievers from everyone else: Want → Decide → Continue (most people fail miserably at step 3)

◆ Why comparison is the thief of joy and how we always compare their strengths to our weaknesses

◆ The mindset shift that transformed Jim from a baby-faced 30-year-old to a legend in his field

◆ How to position yourself as a celebrity in your field (even if you're a coach, consultant, or "boring" industry expert)

Jim doesn't sugarcoat it - reaching the top "consumes your entire life" and requires you to be willing to be "a mutant," different from everybody else. But if you're tired of being just another expert in the crowd and ready to become THE go-to authority people seek out, this conversation gives you the complete roadmap.

About Jim Cathcart:CSP, CPAE, founder of Cathcart Institute LLC, 27-book author with a 28th in progress, and trainer/speaker for 3,500+ clients worldwide. Winner of every major speaking award including the prestigious Golden Gavel alongside legends like Tony Robbins and Zig Ziglar.

Connect with Jim: cathcart.com

About Be Known, LLC:We help expertise-driven businesses build predictable lead flow and scalable growth through proven marketing systems. No guesswork. No wasted ad spend. Just measurable ROI.

Ready to scale smarter? Visit beknownonline.com