From $97 Podcast Setup to $1,900 Monthly Retainers: The Math Behind This Winning Business Model

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Be Known Online Podcast - Scale Your Coaching Business with Systems, Marketing & Ops

Be Known, LLC

41 episodes

2 days ago

Coaching & course business podcast for coaches, course creators & experts who want systems to scale from 6-figures to 7+ figures. Every week we pull back the curtain on proven & repeatable marketing, sales, and operational systems. All the funnels, pricing, client journeys, team, KPIs, and tech - so you can grow revenue without working more hours. Interviews with operators, case studies, and step-by-step playbooks. New episodes: practical takeaways, transcripts, and show notes at beknownonline.com.

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All content for Be Known Online Podcast - Scale Your Coaching Business with Systems, Marketing & Ops is the property of Be Known, LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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From $97 Podcast Setup to $1,900 Monthly Retainers: The Math Behind This Winning Business Model

Be Known Online Podcast - Scale Your Coaching Business with Systems, Marketing & Ops

40 minutes 6 seconds

1 month ago

From $97 Podcast Setup to $1,900 Monthly Retainers: The Math Behind This Winning Business Model

Join Daniel Pope as he interviews Chad Durphy, founder of Project Icon, who reveals the counterintuitive business strategies behind building a podcast empire. Discover how a $97 "loss leader" creates $1,900+ lifetime customers, why paying per result beats hourly wages, and the "Blitzkrieg" scaling method that took one client from 10 to 130+ monthly retainers.

What You'll Learn:◆ The 20x ROAS business model that breaks traditional math◆ Why 100+ episode podcasters still make $0 (and how to fix it)◆ The "surfing" mindset for aggressive business scaling◆ Slack workflow systems that eliminate project bottlenecks◆ How to hire "company moms" from Facebook groups◆ The trust-building strategy that creates raving fans

Key Insights:Chad shares how Project Icon "engineers public perception" to position clients as industry experts, why long-form content cuts through the "fog of mediocrity," and the operational systems that support million-dollar ad spend goals. This isn't just about podcasting—it's about building authority, optimizing cash flow, and scaling with systems that actually work.

Perfect for: Coaches, consultants, and course creators with $500K-$5M revenue who want predictable lead flow and scalable growth systems.

Connect with Be Known, LLC: https://www.beknownonline.com

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