Most businesses are doing automation completely backwards. They jump straight to automated LinkedIn outreach, evergreen webinars, and email sequences without validating anything first. Then they wonder why they're burning through thousands of dollars with nothing to show for it.
In this episode, I break down the exact framework successful businesses use: validate, automate, accelerate.
You'll learn:
Why the 30-180 day validation period isn't optional (and what factors determine your timeline)
How to establish baselines and controls before automating anything
The real client example of live webinars that actually convert
When you know you're ready to flip the automation switch
Why "what got you here won't get you there" applies to your team, not just your systems
Here's the thing. Automation sounds amazing. Set it and forget it, right? But if you haven't validated your campaign first, you're just automating failure at scale.
Whether you're thinking about automating your LinkedIn outreach, setting up evergreen webinars, or building email sequences, listen to this first. It'll save you time, money, and a lot of headaches.
Ready to build marketing systems that actually work for your business? This episode shows you exactly how.
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