SHOW DESCRIPTION DM “AUTHENTIC” to @ati.g.branding on Instagram  for the 10 authenticity questions What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level. This isn’t about being louder. It’s about being you, fully and unapologetically. 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲 Book a discovery call https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com FB Community: Personal Branding for Womenpreneurs 📚 RESOURCES MENTIONED DM “AUTHENTIC” to @ati.g.branding for the 10 authenticity questions 🔥 EPISODE HIGHLIGHTS What authenticity really means (and what it doesn’t) How social media may be killing your creativity Why you're likely scrolling instead of selling The true cost of staying small and invisible How to build a personal brand that reflects who you really are—not who you think you “should” be ✨ KEY TAKEAWAYS Authenticity isn’t discovered—it’s uncovered You already have a personal brand. The question is: is it aligned? Social media is powerful when you use it to express, not impress Radical honesty with yourself is the first step toward radical impact Your voice matters. But you have to choose to use it 💬 QUOTABLE MOMENTS “You are the brand—even if you don’t have a business.” — Ati “You cannot be authentic from the outside in. It has to start with you.” — Ati “Confusion isn’t clarity. It’s comfort in disguise.” — Ati ⏱ EPISODE TIMESTAMPS 00:00 – Welcome to EmpowHER Detroit 02:40 – What authenticity is not 06:15 – The moment I quit my job & faced doubt 11:30 – Are you scrolling instead of creating? 14:00 – Your personal brand exists, even without a business 18:45 – Why you feel invisible when it's time to sell yourself 24:20 – The game-changing 10 authenticity questions 28:40 – Why the world needs your way 33:10 – Take the selfie, tag @ati.g.branding, and OWN your new era 36:00 – Radical responsibility and the next version of you 40:00 – Closing words: You are the fire. Let them feel the heat 🔥 ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose