🔥 SHOW DESCRIPTION If you’ve ever undercharged, overthought your pricing,  spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must.  Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you. 💸 RESOURCES MENTIONED 🎟️ Be You Brand Live Tickets (Sept 25–27 in Las Vegas) https://atigrinspun.com/beyoubrandliveevent/ 🎧 300K Blueprint Masterclass + Money Hypnosis DM “300K” on IG ✏️ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 📞 Book a Discovery Call (for BYBA or 1:1) https://calendly.com/atigrinspun/discoverychat 💬 CONNECT WITH ATI ✨ Instagram → @ati.grinspun 🌐 Website → https://atigrinspun.com/ 👯‍♀️ Facebook Group → Personal Branding for Womenpreneurs 💥 EPISODE HIGHLIGHTS Why Be You Brand Live is NOT just another event—it’s a full-body breakthrough The difference between content and embodiment (and why it matters) How money shame shows up in your pricing, your content, and your energy The truth about community and why it’s the fastest way to grow What really changed for Ati in 2019—and why it still fuels everything she does today 💡 KEY TAKEAWAYS Most money blocks don’t start in your mind—they start in your body Your fear of losing money might be what’s stopping you from making more Community isn't fluff—it’s the backbone of your next level It’s not about feeling ready. It’s about getting in the room Healing your money relationship is about rewiring how you feel as much as what you believe 🔥 QUOTABLE MOMENTS “You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun “Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun “Community isn’t just who you know—it’s how you grow.” – Ati Grinspun   ⏱️ EPISODE TIMESTAMPS 00:00 – The fear of not being able to replicate your success 03:45 – Why Be You Brand Live exists 06:30 – The money talk no one teaches you 09:40 – How different women build community in different ways 13:15 – A client sells a $2K offer… and spirals 16:00 – Why money healing must be embodied 19:45 – Behind the scenes of our most powerful in-room experiences 23:10 – Why Be You Brand Live will be different (again) 26:30 – The 2019 moment that changed everything for Ati 32:15 – You belong in the room before you feel ready 35:40 – Masterclass + event info + final invitation 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid. 🎙️ ABOUT THE SHOW Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you. Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life