So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity. If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go.   ✨ The countdown is real… Be You Brand Live 2025 is 88% SOLD OUT! 📍 Las Vegas | Sept 25–27 | 🎟️ Grab your seat before it’s gone. Get your ticket here   RESOURCES MENTIONED Join the Be You Brand Book Launch!  Be You Brand: Your Story, Your Business, Your Way (Volume 2) The 5 Personality Patterns Ascension Mastermind Freebie: Magick Mindset Masterclass   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Amanda Magick is a trauma-informed and neurodivergent-informed holistic mental wellness coach, author, and creator of the Magick Mindset™ framework. She helps women heal from the inside out by blending neuroscience, gut-brain health, and intuitive practices into her signature self-healing journey, The Manifest Station™. Amanda is also a co-author in Be You Brand: Your Story, Your Business, Your Way (Volume 2), and a proud leader within Amare, the mental wellness company.   EPISODE HIGHLIGHTS Amanda’s candy bar epiphany that revealed she didn’t know her true likes and desires The role of masking in business, motherhood, and identity Why awareness is the first step in Amanda’s “Sparkle Framework” Flickers of light: small moments that guided her healing journey Nervous system regulation, gut health, and their link to authenticity Investing in herself—how Amanda stepped into Be You Brand Academy & Ascension Mastermind The ripple effect of authenticity and community support Her mission to help moms heal, manifest, and create lasting impact KEY TAKEAWAYS Masks often begin as protection but can become false identities we carry for decades. Awareness is the first step—without it, change isn’t possible. Healing happens in “flickers,” small moments of clarity that build over time. The body and mind are deeply connected—gut health and nervous system care support authenticity. Small daily actions (like 5 minutes of stillness or drinking water) rebuild trust with yourself and shift your life.   QUOTABLE MOMENTS “Sometimes the things we do to protect ourselves become the masks we mistake for personality.” — Amanda Magick “You are not rejected—you’re simply being aligned with the right people.” — Ati Grinspun “You are the light. Trust that knowing and follow it.” — Amanda Magick   FIND AMANDA MAGICK Website: amandamagick.com Email: theamandamagick@gmail.com Instagram: @amandamagick  Facebook: Amanda Magick    EPISODE TIMESTAMPS 00:00 Introduction to Authenticity and Personal Branding 03:02 The Journey of Self-Discovery 05:56 Understanding Masks and Authenticity 08:54 Flickers of Light: Recognizing Change 12:12 The Importance of Awareness in Healing 15:13 Investing in Yourself and Your Brand 17:59 The Ripple Effect of Helping Others 21:11 The Connection of Thoughts and Actions 24:58 Understanding the Body-Mind Connection 28:34 The Importance of Small Steps 31:08 Visualization and Community Impact 35:28 Embracing Authenticity in Business 37:55 Empowering Women to Trust Themselves ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-