What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.   ✨ Countdown to Be You Brand Live 2025 ✨ We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉 Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/   RESOURCES MENTIONED Be You Brand: Your Story, Your Business, Your Way - Volume 2 Join Matrasa’s Profit Playground Rewrite Your Money Story Meditation  Ascension Mastermind   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women.  As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic.  She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit.  Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone.    EPISODE HIGHLIGHTS Matrasa’s journey from fear of being seen to becoming a bestselling author How storytelling can bring deep healing and release decades of emotional weight Rewriting money stories: shifting from scarcity and unworthiness to empowerment Why money is a relationship—and how it reflects back your self-worth The role of coaching, mentorship, and community in sustainable growth Practical tools for building confidence and clarity in business and life KEY TAKEAWAYS Your business mirrors your inner world—clarity and healing create confidence and growth. Money is a relationship; the way you treat it reflects how you value yourself. Storytelling is healing—sharing vulnerably can release what you’ve carried for years. Mentorship matters—sometimes you need someone to hold the mirror to your greatness. Empowerment comes from ownership—of your story, your finances, and your worth.   QUOTABLE MOMENTS “Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson “Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun “Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson   FIND MATRASA FERGUSON Website: https://stan.store/1111bookkeeping Email: matrasa@1111bookkeeping.com Instagram: www.instagram.com/11.11bookkeeping/   EPISODE TIMESTAMPS 00:00 Introduction and Growth Journey 05:06 The Power of Trusting the Process 09:47 Vulnerability in Storytelling 14:57 Overcoming Toxic Relationships 19:48 Money Wounds and Self-Worth 24:52 The Role of Coaching and Mentorship 29:53 Writing as a Healing Journey 34:49 Shifting Your Money Mindset ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense appr