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82. The Inner CEO: Building The Leader Behind The Brand with Dr. Laura Miner
Be you Brand - The Podcast
44 minutes
2 months ago
82. The Inner CEO: Building The Leader Behind The Brand with Dr. Laura Miner
Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand starts from within.
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RESOURCES MENTIONED
Be You Brand Live Event - https://atigrinspun.com/beyoubrandliveevent/
T. Harv Eker's "Secrets of the Millionaire Mind"
Laura's Self-Leadership Edge Course
Laura's Newsletter
Peak Potentials Training Company (referenced)
Chat GPT for Self-Dialogue - Mentioned as a brainstorming tool
GUEST BIO
Dr. Laura Miner is a self-leadership expert with a PhD who has spent decades studying what makes some people succeed while others stall. From barely graduating high school with a 1.9 GPA due to dyslexia to becoming a sought-after speaker and trainer, Laura has worked with thousands of entrepreneurs as a lead trainer for T. Harv Eker's companies and now helps business owners become their own inner CEOs through science-backed self-leadership strategies.
EPISODE HIGHLIGHTS
The hidden reason why 50% of people in the same program get results while others don't
The three pillars that determine whether you succeed or stay stuck in your business
Why clarity comes from action, not thinking (and how to stop overthinking your way to paralysis)
The surprising truth about burnout and overwhelm that most entrepreneurs miss
How to transform tasks you hate into fuel for your mission using perspective shifts
KEY TAKEAWAYS
Self-leadership has three pillars: How you think (constructive thought patterns), how you act (behavioral strategies), and how you motivate yourself (natural rewards)
Information without transformation is useless - consuming content feels productive but doesn't create change
Clarity comes from doing, not thinking - action reveals the next step when overthinking keeps you stuck
Your "why" must be deeply personal - surface-level motivations like "making sales" won't sustain you through challenges
Small actions compound - one class can lead to a PhD, one piece of content can change someone's life
QUOTABLE MOMENTS
"Information is not transformation. Information alone does not go anywhere." - Laura Miner
"Clarity comes from doing. It doesn't come from thinking." - Laura Miner
"Who you are is how you lead. And if your business is not aligned with who you are, and if you are not authentically aligned with who you are, it prevents you from being able to lead." - Laura Miner
FIND LAURA MINER
Website: lauraminer.com LinkedIn: @LauraWMiner Newsletter: Available on her website Book: [PLACEHOLDER FOR BOOK TITLE AND LINK]
EPISODE TIMESTAMPS
00:00 – Welcome and Laura's backstory as Ati's mentor
05:30 – What is self-leadership and why it matters
12:15 – The three pillars: Think, Act, Motivate
18:45 – Why overwhelm and burnout happen (lack of clarity)
25:20 – The inner dialogue tool for better decision-making
32:10 – Becoming your inner CEO and leading yourself
38:40 – Motivation strategies that actually work
43:15 – Laura's transformation stor