In this episode, Matt talks with Leana Less about the art of storytelling and the evolving identity of Bealls Inc. Leana shares her journey before joining Bealls, what drew her to the company, and how storytelling can shape brand perception. They dive into the challenges of rebranding, the balance between Bealls and Bealls Florida, and what excites her most about the future. With bold predictions for 2025 and beyond, Leana offers a visionary take on where retail—and Bealls—is headed. Interested in a Career at Bealls? – https://www.beallsinc.com/beallsinc/careers Follow Matt Beall Legacy on LinkedIn - https://www.linkedin.com/in/matt-beall-legacy/ Episode Timeline:00:00 Introductions03:42 Growing Up06:43 Before Bealls19:54 Arriving at Bealls23:52 Better Storytelling28:00 bealls & Bealls Florida36:51 Re-branding challenges43:32 Excited about 202547:16 Predictions for 202550:55 Closing#leadership #leadershipskills #marketing #marketingdigital #marketingstrategy #retailtherapy #retail