In episode six of Bean Counter to Boss, Will, Amy and James chat about one of the biggest challenges in running an accounting practice: pricing confidently.
Amy reflects on starting out massively undercharging - cutting her old audit charge-out rate down to “mates rates” and how long it took to rebuild her pricing and confidence. She shares how tools like Ignition, repricing exercises, and understanding her own margins helped her move toward healthier, fixed-fee pricing.
James talks about his practice’s shift from underpriced early clients to targeting sustainable turnover and margins, and how giving away too much time can quietly erode profitability. A holiday epiphany pushed him to reset processes, revisit pricing, and separate compliance from advisory so clients clearly see what they’re paying for.
Together, they dig into:
They close with advice for new practice owners: do proper market research and know your worth. The trio tease a follow-up episode focused entirely on value pricing.
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