Beau Leadership Group Podcast with Bob Beaulaurier Episode: Identity, Influence, and Small Wins That Change Everything Identity—not goals—determines what you achieve, what you tolerate, and what you believe you deserveYou don’t rise to your goals; you sink to the story you tell yourself about who you areKey insight: Identity is trained, not declaredDrawing on Albert Bandura, confidence is built through small “mastery experiences,” not affirmationsSmall daily actions send evidence to your bra...
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Beau Leadership Group Podcast with Bob Beaulaurier Episode: Identity, Influence, and Small Wins That Change Everything Identity—not goals—determines what you achieve, what you tolerate, and what you believe you deserveYou don’t rise to your goals; you sink to the story you tell yourself about who you areKey insight: Identity is trained, not declaredDrawing on Albert Bandura, confidence is built through small “mastery experiences,” not affirmationsSmall daily actions send evidence to your bra...
33 So Win Evaluating Nike Aspirational Ads so You Can Win too
Beau Leadership Group
11 minutes
1 month ago
33 So Win Evaluating Nike Aspirational Ads so You Can Win too
Podcast Summary: "So Win" – Evaluating Nike's Aspirational Marketing Mastery (Beau Leadership Group with OPINIONS of host Bob Beaulaurier) Hook: If you want to motivate people (teams, customers, or yourself) to actually take action and reach big goals, Nike’s legendary “So Win” ad featuring Caitlin Clark reveals the timeless playbook that turns attention into life-long loyalty and sales. Key Takeaways in Bullet Points: Core Principle: “Attention follows aspiration, and aspiration converts.” G...
Beau Leadership Group
Beau Leadership Group Podcast with Bob Beaulaurier Episode: Identity, Influence, and Small Wins That Change Everything Identity—not goals—determines what you achieve, what you tolerate, and what you believe you deserveYou don’t rise to your goals; you sink to the story you tell yourself about who you areKey insight: Identity is trained, not declaredDrawing on Albert Bandura, confidence is built through small “mastery experiences,” not affirmationsSmall daily actions send evidence to your bra...
