In this Luxe minisode, Shara sits down with advertising expert Robert Brill, founder of Brill Media, to demystify the world of paid ads. If you’ve ever felt lost in the world of Facebook, Meta, or Google ads — or unsure if they even work — this episode breaks it all down with clarity and strategy. You’ll learn: What “media buying” really is (and why most beauty pros skip it) Why clicks and likes don’t pay the bills — conversions do How small beauty businesses can compete with big brands using smart targeting  The power of SOPs and hiring to scale sustainably  Why the right ad partner is key to hitting your next income milestone Whether you're just getting started with ads or ready to scale with strategy, this episode gives you the foundational tools — and mindset — to run profitable campaigns. 💡 Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.