How to Lead Confidently in Complex Markets with Erick Sangoro

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Because Growth Matters

Daniel Robus

19 episodes

1 week ago

Because Growth Matters is the podcast for sales professionals, business leaders, and growth-driven teams ready to rethink how they lead, coach, and grow. Hosted by Daniel Robus, each episode explores the 1% shifts that drive extraordinary growth through conversations with sales managers, C-suite executives, and standout leaders. Follow on your favourite platform and never miss an episode.

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How to Lead Confidently in Complex Markets with Erick Sangoro

Because Growth Matters

32 minutes 59 seconds

3 weeks ago

How to Lead Confidently in Complex Markets with Erick Sangoro

When leadership is done well, it elevates entire organisations, communities and countries.

In this conversation, Daniel sits down with Erick Sangoro, Managing Director at Cummins C&G and President of the Rotary Club in Nairobi.

Erick shares an honest look at modern leadership in Africa, balancing corporate responsibility with community impact, and how to build teams that thrive in unpredictable markets.

You will hear insights into African business dynamics, culture driven leadership, the art of developing high performing teams, and why the future of leadership belongs to those who genuinely understand people.

Erick also opens up about mentorship, personal growth, and navigating the fast changing landscape of technology, AI and geopolitics across East Africa.

Timestamps

00:00 Introducing Erick Sangoro

01:05 Clearing up the biggest misconceptions about Nairobi

02:17 Erick’s journey and the leadership values that shaped him

04:13 How he balances a demanding business role with community service

05:49 Key leadership challenges and the insights they taught him

08:12 What it really takes to navigate multinational dynamics across Africa

09:39 How rapid technological shifts are influencing his role

11:27 Why cultural sensitivity is essential for doing business across regions

14:43 Erick’s perspective on the future of leadership and technology

24:23 Powerful advice for young professionals and aspiring leaders

26:12 The biggest myths about sales and what people get wrong

27:40 The essential tools and tech Erick relies on

28:43 Mentorship, innovation and how he develops future leaders

30:46 Where to connect with Erick

If you enjoyed this episode, make sure to follow the show, leave a five star rating, and share it with someone who would get value from Erick’s insights.

Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.

Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com

Connect with Erick

LinkedIn: Erick Sangoro