It's not me, it's my star sign

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Because Why?! The Science and Society Pod.

Brianne West

88 episodes

1 week ago

Curious about, well… everything? Same. Welcome to Because Why?! Where science and nature, meets culture and business. If you care about people and planet, and want to know how the world really works - and how we can do better, you're in the right place. Because Why?! Because really, everything comes back to science. Expect episodes on everything from climate change and sustainability, to ethical business and history, politics, nature, conspiracy theories, human behaviour and who knows what else. It's all interesting. And unlike podcast bros, I have receipts.

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It's not me, it's my star sign

Because Why?! The Science and Society Pod.

15 minutes 16 seconds

2 months ago

It's not me, it's my star sign

Why do people still believe in horoscopes, even when we know they’re not true? (If this is you, I'm curious, not judging.)

For nearly a century, people have turned to horoscopes for all sorts of advice, and they’re actually more popular now than ever. But how is this still so widespread when it’s been clearly debunked time and again?

Turns out, there are a lot of reasons - and the story is more complicated (and fascinating) than you might think.

In this episode let's get into:

The ancient history of the zodiac signs
How astrology and zodiac systems differ across countries
How science eventually outpaced astrology
Why zodiac signs got out of alignment - and why no one seemed to care
How astrology reinvented itself to stay relevant and believable
The ways astrology sneaks into modern life that you might not even notice
Why astrology is booming right now
The psychology behind why we want astrology to work
How the wording of horoscopes subtly manipulates us
How horoscope writing has been tailored to target women
Why you can’t convince astrology fans they’re wrong
How celestial bodies really do affect us (just not in the way horoscopes claim)

Thanks for joining me on this episode of Because Why?!

Mā te wā - see you next week.

You can get involved with the podcast online in the meantime, of course.

Find our full podcast via the website here: ⁠⁠https://www.nowthatwhatsicall.com⁠⁠

Instagram: ⁠⁠https://www.instagram.com/becausewhypod/

You can follow me on socials on the below accounts.

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For our latest big project, find out more about Incrediballs here: ⁠⁠https://incrediballs.com/⁠