In this first guest episode of 2026, I am sitting down with Janine Friston, founder of Female Business Network, to talk about networking for women in business in a way that feels genuine and doable. We unpack why the phrase network to get work can miss the point, and why relationship building is the real driver of sales success.
I share what I have seen in business for years - more conversations equals more sales. Janine breaks down how introverts can network without forcing a big personality, why small groups work so well, and how to stop judging a networking event based on whether you got an instant client.
We also talk about how social media is networking when you use it properly, how to follow up after events, how many conversations to aim for without burning out, and simple ways to use DMs to build trust, collaborations, and referrals.
If you want more clients in 2026, this episode gives you the simplest needle mover to focus on daily. More quality conversations, more sales, with zero sleaze and loads more confidence.
Key Takeaways:
Networking is relationship building, not instant selling
Introverts win by listening, asking great questions, and following up
Social media DMs are networking and they build trust fast
Two great conversations beat twenty forgettable ones
Consistent daily connection is the simplest path to more sales
Download Janine's free guide herehttps://newsletter.femalebusinessnetwork.co.uk/free_resources#Content-grid
Follow Janine on Instagramhttps://www.instagram.com/femalebusinessnetwork/
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