Thank you for spending time with us this year. We hope these conversations gave you something useful to apply to your author journey. We’re grateful to the guests who shared their stories, and we’ll be back in February 2026 with what’s shaping up to be our strongest lineup yet, including new voices like Eric Ries and the return of guests such as Nir Eyal. If you enjoyed the show, a quick review helps us bring even better conversations your way. Thanks for listening, and we’ll see you in 2026....
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Thank you for spending time with us this year. We hope these conversations gave you something useful to apply to your author journey. We’re grateful to the guests who shared their stories, and we’ll be back in February 2026 with what’s shaping up to be our strongest lineup yet, including new voices like Eric Ries and the return of guests such as Nir Eyal. If you enjoyed the show, a quick review helps us bring even better conversations your way. Thanks for listening, and we’ll see you in 2026....
BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
Before The Bestseller
31 minutes
1 month ago
BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into the bestselling Surrounded by series, with more than twelve million copies sold and translations in nearly 70 languages. Thomas speaks to audiences around the world, delivering more than a hundred keynotes each year to TEDx stages, Fortune 500 companies, and government organizations. In this conve...
Before The Bestseller
Thank you for spending time with us this year. We hope these conversations gave you something useful to apply to your author journey. We’re grateful to the guests who shared their stories, and we’ll be back in February 2026 with what’s shaping up to be our strongest lineup yet, including new voices like Eric Ries and the return of guests such as Nir Eyal. If you enjoyed the show, a quick review helps us bring even better conversations your way. Thanks for listening, and we’ll see you in 2026....
