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In this episode of Before We Get There, host Nicholas Braman interviews Cassandra Ong, founder of Otter Half marketing agency. Cassandra shares her experience of being laid off, which led her to start her own business. They discuss the creation of Ottie's Fishy Business, a marketing card game for kids, and the challenges and successes of running her own agency. Additionally, Cassandra talks about the differences between working in startups and MNCs, the importance of work-life balance, and how building a personal brand on LinkedIn has opened new doors for her professionally. The conversation also delves into the personal aspects of navigating work and family life, especially as a mother and business owner.
Cassandra's links:
LinkedIn: https://www.linkedin.com/in/cassandraong/
Otter Half Website: https://www.otterhalf.co/ Marketing Card Game: https://www.otterhalf.co/otties-fishy-business
Podcast links: Spotify: https://open.spotify.com/show/2h9gsrWKH9C1KY1OzR12kr?si=2a4d19970632465f Apple Podcasts: https://podcasts.apple.com/us/podcast/before-we-get-there/id1775182252 Instagram: https://www.instagram.com/beforewegettherepodcast/ Linktree: https://linktr.ee/nicholasbraman Website: https://nicholasbraman.com/podcast
00:00 Introducing the Podcast and Today's Guest
02:00 Cassandra Ong's Marketing Card Game for Kids
08:56 Transitioning from Startups to MNCs
15:43 Navigating Career Challenges and Layoffs
21:54 Starting Otter Half: Overcoming Self-Doubt
25:02 Navigating Sales and Real Business Challenges
34:37 Balancing Work and Family Life
38:48 Looking Ahead: Future Goals and Aspirations
