Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:

In this episode, Lucy and Tracy explore the critical role of communication in design thinking and collaboration.
They discuss various communication styles, the impact of neurodiversity, and the importance of creating inclusive spaces for effective communication.
The conversation emphasises the need for empathy, avoiding jargon, and fostering curiosity to enhance understanding.
They also provide practical tips for facilitating brainstorming sessions and ensuring clarity in communication, ultimately highlighting that effective communication is essential for innovation and teamwork.
key takeaways:
Chapters:
00:00 The Importance of Communication in Design Thinking
02:52 Understanding Communication Styles
05:41 Neurodiversity and Communication
08:46 Creating Inclusive Communication Spaces
11:25 The Role of Empathy in Communication
14:20 Overcoming Jargon and Assumptions
17:07 Facilitating Effective Brainstorming Sessions
20:00 Designing for Clarity and Connection
23:02 Communication Do's and Don'ts
25:44 Final Thoughts on Communication and Innovation