Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
97 episodes
1 week ago
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
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In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
38 minutes
1 month ago
Behavioral Science For Agencies: Copywriting
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
