Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
91 episodes
1 week ago
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
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In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
33 minutes
5 months ago
Behavioral science for agencies: media planning
In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about target contexts. We then look at some specific moments that brands can target – such as when people are in a good mood or when their age ends in nine.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
