Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
97 episodes
6 days ago
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
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In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
41 minutes
2 months ago
Behavioral science for agencies: Pitching
In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, this episode unpack practical ways agencies can boost trust, stand out, and win new business.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
