Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
92 episodes
1 day ago
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
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In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
29 minutes
3 months ago
Hacking the Human Mind - Book Preview: Dyson
We’re thrilled to announce the upcoming launch of Hacking the Human Mind, A new book exploring how behavioral science powers the world’s most iconic brands. Re-watch this episode and get ready for Hacking the Human Mind, hitting shelves September 30th.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
