Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
98 episodes
6 days ago
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
All content for Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is the property of Consumer Behavior Lab and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
How Halloween candy can teach marketers about choice, memory, and reward
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
33 minutes
2 months ago
How Halloween candy can teach marketers about choice, memory, and reward
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
