Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
92 episodes
1 day ago
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
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In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
How Heinz used precision and the pratfall effect to make its ketchup unforgettable
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
28 minutes
2 months ago
How Heinz used precision and the pratfall effect to make its ketchup unforgettable
This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer participation help make Heinz ketchup more memorable, trusted, and irresistible at the table.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
