Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
97 episodes
1 week ago
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
All content for Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is the property of Consumer Behavior Lab and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
48 minutes
2 months ago
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
