Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
92 episodes
2 days ago
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
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In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
40 minutes
4 months ago
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
