Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
98 episodes
3 days ago
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
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In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
51 minutes
1 month ago
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
