Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
98 episodes
1 day ago
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
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In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
49 minutes
3 months ago
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
