This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing. The session aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.