Send us a text Hard truths, open pastures, and a lot of heart—Heidi Humphries invites us into her family’s Black Angus cow‑calf ranch outside Tucumcari, New Mexico, and shows what real stewardship looks like. We dig into the daily choices that keep cattle healthy and a multi‑generation operation moving forward: adapting to arid grasslands, rotating pastures with intention, fixing water lines after storms, and building a uniform herd that fits today’s beef market without losing sight of long‑t...
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Send us a text Hard truths, open pastures, and a lot of heart—Heidi Humphries invites us into her family’s Black Angus cow‑calf ranch outside Tucumcari, New Mexico, and shows what real stewardship looks like. We dig into the daily choices that keep cattle healthy and a multi‑generation operation moving forward: adapting to arid grasslands, rotating pastures with intention, fixing water lines after storms, and building a uniform herd that fits today’s beef market without losing sight of long‑t...
Generations On The Range: What It Takes To Raise Cattle And Community with Boe Lopez
Behind the Burger
52 minutes
1 month ago
Generations On The Range: What It Takes To Raise Cattle And Community with Boe Lopez
Send us a text Curiosity, service, and straight talk drive this deep dive with New Mexico rancher and board member Boe Lopez, who opens up about life on the range and the work behind a trustworthy beef supply. We trace his path from a family operation rooted in generations of grit to leadership roles that demand tough decisions, transparency, and constant learning. Along the way, Boe breaks down what most folks never see: how Beef Council dollars are governed, why promotion needs to be bold y...
Behind the Burger
Send us a text Hard truths, open pastures, and a lot of heart—Heidi Humphries invites us into her family’s Black Angus cow‑calf ranch outside Tucumcari, New Mexico, and shows what real stewardship looks like. We dig into the daily choices that keep cattle healthy and a multi‑generation operation moving forward: adapting to arid grasslands, rotating pastures with intention, fixing water lines after storms, and building a uniform herd that fits today’s beef market without losing sight of long‑t...
