Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
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Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
Land, Legacy, and Learning: A Rancher's Perspective from Tucumcari with Cheryl Knight
Behind the Burger
26 minutes
7 months ago
Land, Legacy, and Learning: A Rancher's Perspective from Tucumcari with Cheryl Knight
Send us a text "You're wired that way," Cheryl Knight explains about her deep-rooted connection to ranching, despite once vowing as a teenager never to marry a cowboy or return to ranch life. Life had other plans. From the windswept mesas of Tucumcari, New Mexico, Cheryl shares the multi-generational story of her family's ranching legacy. What began with her father purchasing land from her grandfather has grown into a thriving operation where family members across generations work together c...
Behind the Burger
Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
