2. Influencer Marketing for Games is Broken | ft. Callan Saurma-Jeltsch

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Behind the Game

12 episodes

1 week ago

The game growth podcast where we unlock the gaming industry's juiciest stories and insights, with inspiring lessons (learned the hard way) from pros across the industry. Each episode dives into a key topic "behind" what makes great games succeed, from innovative game mechanics to game growth strategies, featuring insights from marketing experts, developers, investors, and industry pioneers. Our goal is to find hidden gems and share them with the world. Expect practical advice, industry trends, and inspiring stories to fuel your game development journey. Follow us to catch new episodes!

Video Games

Leisure

RSS

All content for Behind the Game is the property of Behind the Game and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Video Games

Leisure

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2. Influencer Marketing for Games is Broken | ft. Callan Saurma-Jeltsch | Behind the Game Podcast

Behind the Game

37 minutes 34 seconds

1 year ago

2. Influencer Marketing for Games is Broken | ft. Callan Saurma-Jeltsch | Behind the Game Podcast

Explore innovative influencer marketing strategies with Callan Saurma-Jeltsch, alongside co-hosts Sandy Smith and Ismael Jorge. Callan advocates a community-driven influencer marketing model that moves away from cost-prohibitive inauthentic engagement to a strategy based on authenticity, detailed social media research, and building a sustainable influencer ecosystem around your game. With insights into targeting and researching influencers across niches, creating engaging content, and optimizing performance for repeated success, this episode is packed with actionable strategies. For developers aiming to grow faster, this episode is a must! Subscribe and follow to gain industry-leading knowledge straight from the experts. Callan on LinkedIn: https://www.linkedin.com/in/callan-saurma-jeltsch-518810220/ Check out Yodo1 on LinkedIn: https://www.linkedin.com/company/yodo1/ Check out the video version:

https://youtu.be/tFs6LRAXa2M

----- #yodo1 #behindthegame #gamedev