In this episode, we break down one of the most iconic franchises in NFL history — the Pittsburgh Steelers — and examine how a refusal to evolve their identity has kept them from true contention for over a decade.

We open with a look at the Steelers' proud legacy: six Super Bowl titles, only three head coaches in franchise history, and a long-standing identity built on defensive toughness and blue-collar grit. But since 2015, that identity has shown cracks — and the results speak for themselves.

We walk through each season from 2015 to 2025, highlighting missed opportunities, outdated strategies, and a deep-rooted organizational stubbornness. From aging quarterbacks to draft misfires, to an overinvestment in a defense that’s no longer elite, the Steelers have doubled down on an identity that no longer fits their roster — or the modern NFL.

We also draw connections to baseball: how identity drives team culture, why adapting to your personnel matters, and how refusing to evolve can leave even storied programs behind.

This one’s part analysis, part challenge to coaches and leaders at every level: adapt or die.