This week on Behind the Post, we’re getting tactical with employee advocacy pro and B2B Social’s Rising 30 star, Dasle Hong, Senior Brand Marketing Manager at DailyPay.
Dasle wears multiple hats: social media, employee advocacy, and brand reviews, and she’s using all of them to build a brand that not only shows up externally but rallies employees internally. In this episode, she shares exactly how she’s built successful employee advocacy programs that align with business goals and genuinely resonate with employees.
From her unique career path encompassing both HR and marketing, Dasle brings a deep understanding of what motivates people to share, how to find your internal champions, and the five essential pillars she uses to run advocacy programs that don’t fizzle out. Spoiler: it’s not just about content, it’s about culture, onboarding, education, and connection.
Plus, she shares the unexpected places she’s found superstar advocates (hello, book club!) and why new hires are her secret weapon.
If you're building or scaling an employee advocacy program, or struggling to get people to actually post, this episode is your cheat sheet.
Hot Topics:
The 5 core pillars of a successful employee advocacy program
Why new hire onboarding is her #1 tactic for long-term advocacy adoption
How to identify internal ambassadors without forcing it
The HR x Marketing mindset shift that will take your advocacy strategy to the next level
Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.